2018 Report on the American Homeschool Market

2018 Report on the American Homeschool Market

$500.00

THE FULL REPORT

200+ pages

65 Figures

29 Tables

over 30K words

all with one purpose—demystifying the American homeschool market with hard facts

This PDF download includes analyzed responses to all 185 questions, observations, marketing applications, and an appendix of the entire survey instrument. Immediately after your secure purchase in our online store, you will be emailed a link where you can download the entire document.

 

Category:

Description

Stop Guessing and Start Understanding Homeschoolers

This report covers the full breadth of demographics and psychographics for the American homeschool market:

 

  • spending preferences—timing; new vs. used; amounts per grade range on curriculum, online classes, co-ops, conventions, and office/school supplies
  • important factors when choosing curriculum
  • attendance and behaviors at homeschool conventions
  • use of online classes at four grade ranges (K-2, 3-5, 6-8, and 9-12)
  • music instruction, foreign language instruction, and co-op/cottage school participation at four grade ranges (K-2, 3-5, 6-8, and 9-12)
  • importance of academic subjects at four grade ranges (K-2, 3-5, 6-8, and 9-12)
  • access to technology, learning styles, digital vs. print preferences
  • family income, religion, political parties, medical insurance, employment, generation (Gen X, Baby Boomers, Millennials) etc.
  • vacation habits, family recreation, and frequency of dining out
  • charitable giving and giving to Kickstarter and Go Fund Me accounts
  • special needs—most common ones, preferences, and differences between special needs and non-special needs parents
  • preference for Christian and secular materials for different subject areas; definition of secular
  • use of subscription based services
  • membership in local, state, and national homeschool groups
  • and, of course, more

 

This comprehensive report is based on approximately 3,500 complete responses to a 185 question survey collected from homeschool families January – February 2017. Based on the current US estimate of the homeschool population as 1.5 million families, the 2018 Report on the American Homeschool Market has a 95% confidence interval with a 2% margin of error. The data was professionally cleansed and analyzed by epidemiologist Lisa Ferland, who has managed research projects with public health organizations around the world including the CDC.

 

The report includes:

  • 200+ pages
  • 65 Figures
  • 29 Tables
  • over 30K words

 

This PDF download includes analyzed responses to all 185 questions, observations, marketing applications, and an appendix of the entire survey instrument. The Executive Summary is included in the full report. Immediately after your secure purchase in our online store, you will be emailed a link where you can download the entire document.

Purchase is non-refundable.