PINTEREST AD CAMPAIGN STRATEGY AND MANAGEMENT

Once you are ready to get the word out about your product or new offer, Pinterest ads are an incredibly cost-effective platform. Why?

  • Homeschool moms turn to Pinterest for ideas, resources, and solutions to problems.
  • Homeschool moms save things they like to turn to in the future even if they aren't ready for them now. 
  • Pinterest ads allow you to target a variety of audiences: traffic to your site (with the pixel), your uploaded email list, act-alike audiences similar to the previous audiences.
  • In addition to audiences, you can also target keywords on Pinterest.


And here's the kicker...

  • Unlike Facebook, where all of your competitors are already advertising, the Pinterest ad field is relatively untouched in the homeschool niche. But the organic reach of homeschool related pins is huge! In other words, homeschoolers are on Pinterest. But not many advertisers are trying to reach them there. These two factors together mean you can reach homeschoolers with low ad spends on Pinterest.
Pinterest Ad Campaigns for Homeschool Marketing

ELEMENTS OF YOUR PINTEREST AD CAMPAIGN

Pinterest ad campaigns from homeschool dot marketing include these services:

1. Making sure your landing page is optimized for conversions before a single ad goes live

If your ad directs potential customers to a page with poor user experience or an unclear offer, you aren’t going to see results no matter how incredible the ads are. We will provide suggestions for honing the message on your landing page so you have the best odds at converting sales. We will advise you how to make the most of every single click to your site—even those visitors who don’t actually purchase.

2. Choosing the right pinnable images, captions, and hashtags that will result in the highest impressions, maximum clicks, and greatest repins.

There are proven methods for Pinterest ads that catch eyes and garner clicks. We will apply those strategies to your campaign. We can help you make the pins or work alongside your designer if necessary. (Additional fees may apply.)


3. Researching keywords for your product or service

Pinterest allows for uploading an extensive number of keywords per campaign. We will do the legwork to find the exact keyword combinations that people are using on Pinterest related to your brand.


4. Setting up the campaigns, ad sets, and ads


5. Analyzing the campaign as it’s in progress and making on-the-fly changes as needed

We don’t just set it and forget it. We test different versions of your ad to find out which ones perform best. We tweak as needed, and even put more budget behind the best performing pins so your money is well spent.


INVESTMENT


Pricing varies depending on your campaign specifics. Although Pinterest suggests a minimum of $50 per day per ad set, we have seen strong results with far smaller budgets. Be prepared to spend at least $800-$1300 per month in all. 

  • $300 – $500 (minimum) on the Pinterest ads themselves—paid directly to Pinterest inside the ad manager
    Pinterest ad campaigns are totally transparent. You have full access to your campaign inside Pinterest so you can monitor results in real time and see the exact billing charges.
  • $500 – $800 for the consulting and administrative costs of Homeschool dot Marketing
  • (Extra charges apply if you would like us to implement any of the suggestions outlined in step 1 above or create pinnables from step 2.)

GET STARTED

Here are three ways to get started on your Pinterest campaign:

  1. Email us at info@homeschool.marketing.
  2. Use the contact form.
  3. Set up a free 20 minute introductory consult.

Copyright 2018 by Homeschool Dot Marketing