The 2018 Report on the American Homeschool Market
by Homeschool dot Marketing
You are sure it can solve the problems of homeschool families, and you’d like to reach more of them with your answer. But connecting with them and convincing them to part with their dollars can be elusive.
Although you are making money, you wonder if you are missing out on many more sales. You feel you aren’t quite reaching your full potential with the homeschool market.
Worst case scenario, you are flailing about, trying things randomly, sending campaigns into the void, unsure how to hit the target.
You aren’t totally sure which social networks you need to invest in.
You are forced to guess and make assumptions because you either don’t have experience with the homeschool market or have only vague impressions based on your own limited experience and commonly held stereotypes. You are not sure if your impressions are valid or are based on inaccurate or outdated stereotypes.
There is hard data about homeschoolers’ preferences, habits, and desires. With this data, there’s no more guessing. With this statistically valid and recent (2017) research, you’ll have facts upon which to make marketing decisions:
Your marketing and product development investments will create more results because they are based on fact—not assumptions or hopes.
Information empowers you to gain homeschoolers’ trust and provide them what they actually want. Once you know what they want, you can hone your offering to increase your market share of the homeschool community, reach more families, and help more kids.
Based on the current US estimate of the homeschool population as 1.5 million families, the 2017 Report on the American Homeschool Market has a 95% confidence interval with a 2% margin of error. The data was cleansed and analyzed by epidemiologist Lisa Ferland, who has managed research projects with public health organizations around the world including the CDC.
No other research exists with the same level of comprehensive detail about American homeschoolers—both demographics and psychographics.
The 185 questions cover a broad range of topics, including these:
What are the most common special needs among homeschoolers. Is it a large motivation to homeschool?
How spending habits, preferred materials, and convention attendance differs among special needs parents, etc.
The importance of different academic subjects at different grade levels: geography, art, music, math, grammar, vocabulary, reading, composition, handwriting, economics, literature, science, foreign language, Bible, physical education, history, computer science, life skills, sex education, government, character development.
Budgets, estimated versus actual spending, timing of purchasing, new versus used, etc.
How spending varies by grade level.
What factors influence a purchase.
Attendance habits and preferences.
co-ops and cottage schools
Preferences and experiences with being part of homeschool co-ops and cottage schools.
SUBSCRIPTION BASED SERVICES
What subscription based services do homeschool parents prefer?
What age group is most likely to attend online classes and for what academic subjects. How much parents expect to spend on online classes.
Homeschoolers' preferences for faith-based and secular materials for different academic subjects. How much religion motivates parents to homeschool.
Where parents turn for advice, curriculum, and teaching resources.
The preferred social media platforms for homeschool parents.
Besides the data itself—presented in charts, diagrams, numbers, and percentages—the Report provides insights for applying the facts to your marketing decisions with specific suggestions and best practices.
The sooner you have this data in your possession, digest it, and apply it to your marketing decisions and product development, the faster you will increase your slice of the homeschool dollars pie and outpace your competitors.
Once your marketing and product development is informed by research instead of guesses, your work will be more effective—no more wasting money and energy.
Keep flailing about with assumptions and guesses to maintain the same results you have now. Or invest in this research, gain a deeper understanding of the current American homeschool market, get the lead on your competitors, and generate more income by channeling your efforts into projects that actually appeal to homeschoolers.
The homeschool market is growing more diverse year after year. The types of families choosing to homeschool and the reasons that move them to do so are more varied than ever before. Even if you feel you used to have a handle on what homeschoolers want, today’s younger parents are different from Gen X and Baby Boomer parents. Marketing itself is different thanks to social media, blogs, YouTube, and email. Assuming that you understand homeschoolers or guessing about what they want results in hamster wheel marketing—spinning and spending with less than optimal profits from your investment.
Even if you are making money with your current level of understanding, imagine how much more you could be making with actual facts about the homeschool market. Understanding the homeschool market means you can outpace your competitors. You will know what homeschoolers really value and be able to speak the language that appeals to them, avoiding triggers that send up red flags and stop them from trusting you and buying from you.
After reading the 2018 Report on the American Homeschool Market, you will know
And, of course, so much more.
This is the fork in the road for your homeschool marketing.
6 page overview of the report's results
200+ pages, 65 Figures, 29 Tables, over 30K words
Includes analyzed responses to all 185 questions, observations, and marketing applications.
Appendix of the entire survey instrument
Includes the full report PLUS unique applications to your business:
Those who don’t require the depth of information in the full report can opt for the Executive Summary. Conversely, those who need help seeing how to implement the results of the report into their own marketing and product development can opt for the complete data report + Customized Consulting Package.
Stick with what you are doing and cross your fingers for better results
or inform yourself with research for effective decision making.
Whether your product is physical or digital, whether you are offering a subscription or a service, the 2018 Report on the American Homeschool Market is applicable to you--as long as you are selling to homeschoolers.
If you are content with your current income and your grasp of the homeschool market, you don’t need this report. On the other hand, if you feel there is more money to be made and more to learn about this elusive niche, this report is a good fit.
If you’d like to verify your assumptions and correct your misunderstandings about the homeschool market with current statistics and hard facts, the 2018 Report on the American Homeschool Market is the most comprehensive source of statistically valid information. Based on the sample size and the estimated population of American homeschoolers, the 2018 Report has a 95% confidence interval with a 2% margin of error.
This Report was created for you:
While you can survey your own customers, the information you receive will be applicable only to them and not to the broader homeschool market. If you want to grow your reach beyond your existing audience and gain a larger market share, you need to know about all homeschoolers—not only the ones already on your mailing list.
You’ve got a business to run. You don’t have time to craft a 180 question survey, convince over 3,000 families to invest 20-30 minutes to answer your questions, and compile the results in an understandable format. We’ve already done that for you. Plus we’ve outlined clear applications of the data to get your wheels started about how to turn the research into actionable steps.
You’ve likely spent hundreds of dollars at a time on email blasts, blogger outreach, Facebook ads, conventions, and print ads--with varying success. Your comparable investment in the 2018 Report on the American Homeschool Market will carry over into all of your other product development and marketing decisions, informing your choices so your efforts build income, not strip resources.
What you can expect from the 2018 Report on the American Homeschool Market
The report provides data upon which you can make sound marketing decisions:
About the Creators of the 2018 Report on the American Homeschool Market
Jenn Hamrick and Jimmie Quick are both veteran homeschool moms who have worked in the homeschool marketing niche for 10 years and 5 years, respectively, assisting hundreds of companies with online and event marketing.
As popular as homeschooling is, no one had up to 2017 taken the step of performing a detailed demographic and psychographic assessment of the American homeschool population. In her work with homeschool marketing, Jimmie noticed this lack when various clients asked for hard data about preferences and spending habits among homeschool families. Although she had some general impressions, there were no actual research-based figures upon which to ground those impressions and affirm them with certainty. Seeing the need for such data, Jimmie and Jenn combined their years of experience working in the homeschool niche to undertake a venture that would poll a representative sample of American homeschoolers in a comprehensive assessment. The 2018 Report on the American Homeschool Market is the result of this venture. The data they unearthed is available to the public for purchase in a 180 page report.
A. If you are selling any product or service to homeschool families in America, yes, you need the 2018 Report on the American Homeschool Market.
A. Yes! Much of the information in the report goes contrary to popular assumptions about homeschoolers’ habits and preferences. Prepare to be surprised! Besides the data itself, the report includes actionable applications to use the data to increase your bottomline.
A. Absolutely not. While there have been polls and surveys, to our knowledge there has never been a research project with this depth of both number of questions (approx. 180) and number of responses (approx. 3,500).
A. If you choose the PDF/digital version, your download will be available immediately after purchase. You will receive a link to the file via email. (Print on demand options will soon be available on Amazon.)
A. Simply email email@example.com. We are here to help!
A. Up to 12 months after your purchase, you may upgrade to the package that includes consulting. Email firstname.lastname@example.org to get that set up.
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