Homeschool.Marketing is powered by two women who have extensive experience in this special niche: Jenn Hamrick and Jimmie Lanley. Based on client requests and their own observations, they recognized a lack of up-to-date and extensive data on the homeschool market. So they did what any smart businessperson would do — they filled that gap by collecting, analyzing, and distributing that very needed information for companies who want to understand the demographics of homeschool families in America.
With a background in business and technology, companies hire Jenn for her ninja skills to transform their business’ online presence. Jenn has worked as a consultant with numerous companies over the last 10 years, helping them to grow their presence in this 2.0 world–and for some? To bring them into it.
Jenn consults with companies on a monthly basis, providing strategies based on the company’s goals and the latest trends. She has a long-time working relationship with many clients–managing social media and blogs, executing email marketing, web design, and implementing and managing affiliate and ambassador programs.
As a homeschool mom for nearly 15 years, Jenn understands the consumer’s perspective as well as the bottom line of business.
Jimmie’s academic background is in education, and she taught in public schools before living abroad for a season. In 2012 she co-founded iHomeschool Network, a group of over 100 homeschool bloggers who create valuable content for the homeschool audience and cooperate with companies trying to reach the homeschool market.
She serves as a consultant with companies on a short-term basis through marketing evaluations and social media assessments. Long-term clients hire Jimmie to manage email newsletter campaigns, brand ambassador programs, company blogs, and social media accounts.
Jimmie is a soon-to-be empty nester who is about to graduate her homeschooled high schooler.